Media
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MAA Ad of the Week: Teamwork.com on pesky clients
Clients are taking a battering this week with X’s Elon Musk on their tail over their choices of media. They…
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Google accused of breaking own ad rules with Meta YouTube campaign
Google can hardly stop making money however hard it tries. Its recent history boasts a series of own goals, notably…
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Now Musk sues advertiser body for boycotting X
It’s no surprise to see Elon Musk supporting Donald Trump, the two seem to inhabit parallel universes mostly of their…
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WPP falls back in H1 2024, sells FGS Global for £604m
The good news for WPP as it reports its half year 2024 figures is that it’s banking £604m after tax…
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Mars eyes Kellanova deal to create consumer goods and petcare giant
Privately-owned Mars is believed to be eyeing a deal for snacks rival and Pringles owner Kellanova, the former snacks division…
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Kevin Henry of Ocean Outdoor: how brands can leverage sports with high profile OOH fan experiences
1/Ocean has become, in part, a free to air sports broadcaster in recent years with its large screen coverage of…
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Google pulls AI Gemini ad after backlash
AI has become a man-trap for some ads, any mention of its merits is likely to provoke one of those…
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Wavemaker trio charged with rebooting GroupM new business
WPP’s GroupM, still adland’s biggest media agency empire, has been stuttering recently and is trying to do something about it…
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Consumer is fighting back – good for the consumer but bad for brands
For most people most of the time price is the overriding issue when making a purchase – be it a…
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