Media
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Why LNER’s Eleanor drives you nuts
‘Freedom all the way’ is train operator LNER’s current slogan and, if you ever watch the cheap digital channels, you’ll…
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Retail media: are backroom deals muddying the marketplace in adland’s fastest-growing sector?
For decades dealing with big retailers has been a cage fight; brands have to bung money here, there and everywhere…
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Model collaboration: fashion’s Big OOH Moment
With London Fashion Week in full swing, the metropolis is on peak form as star casts, sustainability messages and even…
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New to Crypto? Don’t make these 4 mistakes
Once in a while, the crypto industry makes the news. We sometimes hear about a surge in the value of…
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Greenpeace says Dove needs to clean up environmental act
Take that Unilever: Dove has profited mightily by appearing among the (relatively) few good guys in the consumer goods business…
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EE shows joined-up creative and media in Saatchi ‘Curfew’ campaign
Saatchi & Saatchi’s ‘Curfew’ campaign showing how young people can stay in touch with their angsty parents somehow slipped our…
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Angela Zepeda takes the hot marketing seat at X
Talk about out of the frying pan into the fire. Angela Zepeda (below), who left Hyundai recently after finding her…
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Global makes it a win double with TfL OOH contract
UK media company Global, which last week retained Network Rail’s station-based Out of Home contract, has secured another essential plank…
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UK’s CMA delves into the entrails of Google’s digital ad system
Digital advertising may have taken over the world but the way it works remains a mystery to many, aside from,…
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