Media
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WPP’s Maxus hires Alex Steer as head of data
Maxus has appointed Alex Steer (left) as head of data and effectiveness. Steer will lead a team of six analysts…
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GroupM boss Rob Norman fights off rebate claims
It’s not often that the mighty WPP finds itself on the back foot but, arguably, at the moment it is.…
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WPP’s Sorrell reports a mixed bag for 2014 as data investments curb sales growth
WPP, the world’s biggest advertising group headed by Sir Martin Sorrell (left), has reported a mixed bag for 2014 in…
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Now Tesco calls review of £100m+ UK media account
New Tesco boss Dave ‘Drastic’ Lewis (left) has called a pitch for Tesco’s whopper media account, variously estimated in the…
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Donna Nichols: why the road to digital sales success begins in the back office
It’s been called ‘a seminal moment in the history of the ad industry’. No not the biggest spend on a…
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Paul Marsden: Listen to Google – when the internet disappears so will digital marketing
Digital marketers be afraid. Very afraid. The biggest internet company on the planet has informed the world that the internet…
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We don’t need big Sapient-type deals says IPG’s Roth
Interpublic CEO Michael Roth (left) has told a Morgan Stanley conference that his company doesn’t see the need for large…
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ITV profits: never mind the ratings – feel the money
How can you increase revenue and profits (by around eight per cent and 30 per cent respectively while your market…
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Matt Williams: why are so many TV show brand idents wasted opportunities?
If this were any other marketing website, I’d have probably used this space to write a piece with a headline…
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