Media
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Does Bollore’s Vivendi deal for Dailymotion have implications for Havas too?
That man Vincent Bollore is back in the news, this time in his role as chairman and significant shareholder in…
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More problems for IPG’s Mediabrands as L’Oreal reviews $2.3bn US media account
L’Oreal USA is reviewing its $2.3bn media account, currently with Interpublic’s UM with Publicis Groupe’s DigitasLBi handling digital. The obvious…
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Matt Williams; what do Katie Price and Robin Wight have to do with YouTube’s teenie pioneers?
A couple of weeks back I gave some thoughts on how to get through the festival and conference season without…
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BETC Paris brings home the carnage for CanalSat
Canal+ has detected an advantage in giving its French customers quick access to the best American TV goodies (unlike our…
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Sabrina Francis of Arena: why it’s time to put media segmentation back in its box
Millennials, ABC1s, Mums; the media industry has become obsessed with fitting people into boxes. Sadly, this means that we often…
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WPP’s Sorrell adds to e-commerce armoury with US mobile specialist ActionX
They do say that when WPP’s Sir Martin Sorrell (below) hangs up his boots (or is hauled off to the…
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Alex Morse of ID Comms: marketing’s missing metrics are helping agencies but hurting advertisers
Brands have more data than ever but the failure of the research and marketing giants to identify the metrics that…
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Advertisers and agencies at war over media – and the paymasters (advertisers) might not win
Last weekend it emerged that Sir Martin Sorrell was in line to trouser a £36m share bonus thanks to his…
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Succession issue at WPP is hotting up as CEO Sorrell faces new board and row over pay
You don’t expect to find vital intelligence about WPP in the Express newspapers (or much news of any kind, to…
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