Media
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Mad Men prepares to leave the stage with a bang
Mad Men (and increasingly crazy women) is winding to an end in the US at the weekend so the Orange…
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Elliott Management sets course for Michael Roth’s Interpublic – $27 a share or $11bn
Most people in adland have been rather mystified by Interpublic’s decision to merge US agency Mullen with global network Lowe…
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Nestle and Ogilvy Paris wage war on fat Mexico
Now it’s Nestle trying to save the world with a new initiative ‘United For Healthier Kids.’ Nestle hasn’t always had…
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Emi Gal of Brainient: what does YouTube’s new TrueView interactive format mean for video advertisers?
Last month saw the fifth anniversary of YouTube’s cost-per-view (CPV) TrueView ads. YouTube celebrated by introducing some interesting new features…
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Less is more for ITV as media agencies all seem to be asking for the same price
I note that ITV’s ad revenue continues to go up even as its audience share declines, ad revenue up 11…
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Zenith buys Czech ‘performance agency’ B2B Group
Once upon a time media agencies did what it said on the tin – planned and bought media time and…
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Can McDonald’s new Hamburglar ride to the rescue?
New McDonald’s boss Steve Easterbrook is trying to revive the sagging brand, a mighty task. One idea must have been…
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UK voters ignore the experts and vote for Cameron
The voters make fools of us all from time to time (including we hacks) and it looks as though 2015’s…
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Why the mad dogs at the Sun and the Mail deserve to lose the election
If Labour’s Ed Miliband wins the General Election – or Labour ends up as the largest party, which is more…
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