Media
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Jonny Tennant-Price: future-fit marketing models must have a creative heart – or what’s the point?
Nearly half (49%) of CMOs say their marketing operating models (MOMs) aren’t fit for purpose. This was one of the…
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Silent Creative: how no-sound ads win attention
Digital content consumption has transformed completely. Most social video views in the UK now happen without sound. Platforms like LinkedIn,…
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The measurement paradox: AI + Privacy = Better ROI or is it just hype?
Marketers have been promised that artificial intelligence is the silver bullet for advertising’s toughest challenge: accurate measurement. AI offers precision…
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British Gas tipped to leave T&P for VCCP
British Gas been with T&P in its multifarious guises (originally CHI & Partners) for what seems like ever – at…
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Ad Tech in 2025: smarter, safer and built for engagement
Advertising technology is changing faster than we’ve seen in a decade. What used to be about programmatic buying and automated…
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Stagwell’s Penn in hot water over Israel
One of the main consequences of Donald Trump is the politicisation of everything (we’re still waiting for World War 111.)…
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AMS Media wins National Grid
AMS Media, one of the last of the wave of UK media independents still left standing, has been appointed to…
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WPP Media debuts wide-ranging reorganisation into client-centric mode
Shiny new WPP Media has revealed its new line-up as it benches the old GroupM which had individual agency bosses.…
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Droga5’s Kingsbery joins American Haiku as exodus to indies continues
There’s a veritable exodus of senior creatives and creative agency managers from network agencies, hardly surprising as all you hear…
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