Media
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Mad Men Peggy Olson’s guide to workplace equality
We were offered a piece the other day by someone quite senior in an agency about the role, status and…
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Nielsen: why we don’t trust the media (and some ads)
Most forms of advertising and communication – such as TV ads, company websites, and promotional emails – have all seen…
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Matthias Stadelmeyer: how to navigate the customer journey across multiple channels
We live in exciting times: as marketers we have more opportunities than ever before to connect with our customers in…
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VW pulls US ads as emissions scandal blasts finances
Volkswagen has canned all its mainstream US advertising in the wake of the emissions scandal and it can only be…
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Sadoun’s Publicis Worldwide to the fore as General Mills, Citi and Sears finalise agency reviews
The widely advertising spate of agency reviews, mostly driven by the US, continues apace – not just media but some…
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IPA’s Bainsfair slams clients for bridging loans wheeze
IPA director general Paul Bainsfair has slammed the latest payment wheeze from some clients: bridging loans to tide agencies over…
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VW boss Winterkorn falls on his sword but that won’t get the German car giant off the reputation hook
As we predicted earlier this week Volkswagen CEO Martin Winterkorn (below) has resigned following the car giant’s admission that it…
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Nervous time for marketers as Rugby World Cup unfolds
It’s nerve-racking enough to be a player, coach or organising body involved in a big sports tournament, such as the…
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Why online ad blockers may be doing marketers a favour
While the marketing world frets about ‘ad blockers,’ highly popular apps that can edit out ads from mobiles and computers,…
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