Media
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Is Publicis Groupe about to become a takeover target?
Here’s a bit of interesting kite-flying: Adweek’s estimable Noreen O’Leary has unearthed a French analyst note from January speculating that…
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Tom Denford and David Indo of ID Comms: Publicis and Walmart, transparency and how to get into media
In this week’s #MediaSnack, Tom Denford and David Indo from ID Comms reflect on the latest bad news for Publicis…
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Will the Mirror’s New Day start new fight with the Mail?
In my new role as Cassandra for the newspaper industry – Cassandra as in King Priam’s daughter who had the…
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Three ramps up ad blocking threat with new Shine deal
The ad blocking phenomenon just took a turn for the worse – if you’re an advertiser – or better (perhaps)…
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Media auditor Billett attacks WPP’s GroupM over programmes for airtime deal with Channel 4
ID Comms chairman John Billett (below) caused quite a stir a while ago when he claimed that the big media…
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The&Partnership partners with Adloox to try to root out mushrooming ad fraud
The&Partnership and content verification specialists Adloox have joined forces to launch a new investigation into the scale and impact of…
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Now Publicis Groupe loses $900m Walmart media
Publicis Groupe has taken another media hit below the waterline in the US, this time losing the $900m Walmart account.…
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The Specialist Works wins Hurtigruten cruises media
Norwegian adventure cruise company Hurtigruten has appointed media agency The Specialist Works to handle its £1m plus UK media planning…
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Havas owner Bolloré and Far Cry Primal maker Ubisoft gear up for their own gaming fight
The latest in Ubisoft’s Far Cry game series is Far Cry Primal, set back in the Stone Age and great…
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