Media
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Why Kelvin MacKenzie blunder may derail Murdoch’s Sky bid
Will the farrago over former Sun editor Kelvin MacKenzie’s bizarre (and highly offensive) column about Everton’s Ross Barkley – Mckenzie…
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Tom Denford and David Indo from ID Comms: where does programmatic go now?
Despite all the noise and negativity around programmatic, the narrative is slowly changing. Advertisers are starting to understand that programmatic…
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Bazeley bounces back at content outfit Hoot Comedy
Former M&C Saatchi UK CEO and Lean Mean Fighting Machine founder Tom Bazeley is returning to Hoot Comedy, a company…
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Another win for the Trumps as Mail apologises to Melania
Celebrity couple and reality stars the Trumps (White House version) have chalked up another win hard on the heels of…
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Wunderman’s Chris Daplyn picks his (AI) Desert Island Ads
Chris Daplyn is UK managing director of Wunderman, the world’s biggest agency-owned digital agency. Prior to Wunderman he worked at…
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Roy Jeans of CPUK: why it’s time to slay the giant tech dragon
In Dave Eggers’ The Circle,’ the near future sees the merger of all the leading tech companies into one giant…
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Marika Roque: will the the new digital advertising guidelines solve viewability?
Viewability has been a pressing issue in the digital advertising industry for some time now. It’s an industry buzzword and…
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Tom Denford and David Indo from ID Comms: P&G enters the agency lions’ den
In this week’s #MediaSnack, Tom and David focus on the third and most recent speech by P&G marketing boss Marc…
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Pepsi debacle shows that brands need to get back to basics
I missed this one (I probably would anyway as it has Kendall Jenner in it) for Pepsi. Made in house…
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