Media
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Big decisions loom for Dentsu as it records thumping great 2024 loss
Dentsu must be considering withdrawing from the global stage after recording a whopping great 2024 loss of ¥125bn ($820m or…
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Now Publicis wins Goodyear global creative and media
Hard on the heels of its global Santander creative and media win, Publicis has landed another big global brief –…
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IPG keeps head above water in 2024 – Omnicom merger still looks on track
IPG (Interpublic) has announced its Q4 and full year 2024 figures and they aren’t the car crash some were expecting.…
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Nat West kicks off creative and media review
As we predicted last week (forgive the smug note) another big bank is reviewing, this time Nat West which is…
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Podcasts proliferate but ad market is getting crowded
Podcasts seem to be taking over the world – in the UK Gary Lineker’s ‘The Rest Is..’ Goalhanger stable pulls…
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Omnicom/IPG merger: why didn’t Interpublic actually work?
IPG (Interpublic as it mostly was) reports its Q4 and full year 2024 earnings tomorrow, which will be closely analysed,…
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MSQ’s new Sport+Entertainment wins Virgin Media O2
Virgin Media O2 has appointed MSQ Sport+Entertainment (MSQ S+E) as its lead partnership and sponsorship agency for both brands. MSQ…
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Rehab’s Lily Frost: AI’s verdict on the Super Bowl ads
A Super Bowl ad brief is terrifying. Brands get 30 to 60 seconds to grab the attention of over 117…
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Nike moves on from ‘Just Do It’ to ‘So Win’ in Super Bowl return
The verdicts on yesterday’s Super Bowl ads will be rolling in – we hope to have an AI one among…
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