Media
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Standalone Havas inches ahead as Pfizer loss hits US
Havas is claiming “record results” in its first year of trading as a separate entity but, in truth, net revenue…
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Media brokers are back on top in global adland
Much chatter about the growing dominance of media in the big ad holding companies as they finish their 2024 reporting…
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WPP shares tumble as it slides into negative territory
WPP shares tumbled nearly 20% in early trading today as the British-based ad holding company reported a pretty grim Q4…
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Unilever awards social-first Wall’s to 180 Amsterdam – FMCG giant dumps CEO Schumacher
Unilever is going social with its Wall’s ice cream brand, choosing Omnicom’s 180 Amsterdam to handle a social-first campaign from…
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People problems in agencies are the result of a fault in the machine
Who’d want to be a chief people officer in one of today’s ad holding companies? Lindsay Pattison (left) is leaving…
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Jemma Marchant: why emotional loyalty beats endless discounts
Nowadays, my inbox is flooded with discounts. While these offers are fun and ‘personal’ (I used that term lightly), they…
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Publicis adds to power base in LatAm with BR Media Group
Publicis Groupe is doubling down on influencers following its purchase of Influential last year with BR Media Group, claimed to…
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MAA Reader Survey 2025: help us to help you
Your opinion matters! Our reader survey is about to draw to a close. So if you have yet to respond,…
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Ocean Outdoor and Landsec renew long term partnership – what will the year bring for the world’s No 1 advertising DOOH destination?
It’s safe to say that the scale and presence of the Piccadilly Lights has helped shape and redefine modern Out…
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