Media
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Premiership paranoia is back with Paddy Power’s ‘Spygate’
The Premier League is gearing up for a rapid restart (with or without Lionel Messi) but certainly with Leeds United,…
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The craziest sports advertising campaigns ever made
No matter which field of advertising people work in, the creativity and ingenuity required to engage a target audience is…
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Giles Keeble: is modern marketing any better than the marketing we used to know?
About six months ago I was about to write a piece prompted by a McKinsey article about ‘Modern Marketing’ and…
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Publicis Media on a roll as Zenith brings in Reckitt Benckiser’s US hygiene and health
The US has been a tough market for Publicis Groupe over the last couple of years, but things are looking…
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Mark Read says “worst is behind us” as WPP readies half-time 2020 numbers
WPP CEO Mark Read has been telling CNBC that “the worst is behind us” as WPP and its peers grapple…
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Now Lincoln Project accuses Trump camp of ‘evil’
The gloves were already off in the US presidential election campaign: now they’re being replaced by knuckle dusters and Trump…
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Watch out P&G and Unilever – Dr Squatch soap is coming after you
Is this the next Dollar Shave Club to put the heebie jeebies up the likes of P&G and Unilever? And…
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Matt Cox: the adland vaccinations we’ve been waiting for
Three Covid-19 adland accelerants and vaccines for future relevancy – because business as usual is not good enough. Covid-19 is…
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Kraft Heinz global media review turns into money fight
Big companies start media reviews banging on about value and effectiveness and end up trying to negotiate the most onerous…
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