Media
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LiveRamp’s Vihan Sharma: challenges and opportunities for the post-pandemic CMO
As if the chief marketing officer (CMO) wasn’t already the most misunderstood role in the C-suite. More than other boardroom…
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Ciesco: PE buyers drive M&A boom – S4 Capital and Accenture busy buyers in Q1
Specialist M&A advisory firm Ciesco, which operates in the tech, digital, media and marketing sectors, reports 472 transactions in Q1…
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We’re not for sale says Sadoun as Publicis starts 2021 with 2.8 per cent growth
Publicis CEO Arthur Sadoun (below) says there is “no truth” in reports that it is discussing a merger with Vivendi…
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Publicis posts strong Q1 2021 with growth of 2.8 per cent
Publicis Groupe continued its return to growth in Q1 2021 at 2.8% across the board, driven by strong performances in…
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Havas Entertainment boosts team with Leccacorvi from O2
Something is stirring at Havas in London, to general surprise it’s up against French rival Publicis for the substantial, if…
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MullenLowe’s back for UK government Covid campaign – will they ever go away?
We may be doing well with Covid vaccines in the UK (although PM Boris Johnson is currently telling us it’s…
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BBC goes completely OTT on Prince Philip’s death
Friday evening os it’s into the kitchen to turn on Iggy Pop on BBC Radio Six Music and it’s….Gideon Coe…
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UM wins Purplebricks UK media
Interpublic’s UM media agency seems to be on a roll – always strong in the US but now winning business…
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Talon: tools and systems built for OOH create ways to reach audiences at the end of the 3rd Party Cookie
By Georgie Rumble. 3rd Party Cookies have been pivotal for understanding audience behaviours and allowing for effective targeting across multiple…
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