Media
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WPP surges ahead in Q3 2021 but loses British Airways to Uncommon
WPP CEO Mark Read will have mixed feelings this morning: on the one hand his marcoms empire reports 15.7% organic…
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Annie Rickard of OOH Capital: how urban media can help transform smart cities
Every day articles are published about what a city should be. At the same time, there is much discussion around…
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Talon’s Lucy Baumgartner: IPA EffWorks Global, COVID-19 and Out of Home
A recap of IPA Effworks Global 2021 from Talon newcomer Lucy Baumgartner With the promise of the best new thinking…
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IPG leads holding company pack with 15% organic growth
Interpublic (IPG) is the new leader in Q3 organic revenue growth among the big holding companies with 15% (Publicis was…
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IPA Bellwether: UK ad budgets up again but clouds gather
Total UK marketing budgets have increased at the strongest rate since Q2 2017, according to the Q3 IPA Bellwether Report…
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Baking a new meta-recipe for Facebook
Go on then, what would you call Facebook? The always under fire (and ever-richer) social network is reportedly changing its…
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Omnicom gets back on track with 11.5% growth in Q3
Omnicom has answered the challenge laid down by holding company rival Publicis with an 11.5% rise in organic revenue in…
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WPP’s Essence scoops Deutsche Bank global media
WPP’s Essence, which has been fairly quiet in this year’s version of Mediapololis – mega-media pitches – has won all…
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Are ladders and funnels the keys to today’s advertising?
Been writing aabout advertising and marketing – on and off – for quite a while now so how come “funnels”…
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