Media
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WPP’s Ogilvy tops WARC’s “most creative network” ranks
WPP has emerged top in WARC’s award-based agency rankings for 2021 with Ogilvy most creative network and its offshoot David…
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MSQ adds Elmwood to Holmes & Marchant to create global design contender
Go-go marketing services group MSQ has bought design firm Elmwood to merge with venerable Holmes & Marchant to create what…
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Digital media wizard Essence digs down with RHS
We overlooked WPP media agency Essence’s win of the non-digital parts of Google without a pitch (doubt that anyone was…
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WPP dives deeper into ecommerce with Cloud Commerce
There’s little doubt where WPP CEO Mark Read sees the future: ecommerce or commerce as WPP likes to call it…
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Unesco launches confuse-a-cookie kit with DDB Paris
Unesco is launching The Cookie Factory as part of a campaign against the aforementioned online menaces, aimed at persuading its…
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Maybe adland needs a miracle or two: MediaCom claims creative breakthrough
An eerie silence seems to have descended on adland: we’ve had loads of Christmas/holiday ads – some good – but…
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VW embarks on marathon global media pitch
Another day, another massive media review. This time it’s Volkswagen Group whose brands include VW itself, Audi, Skoda and Seat.…
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TPS Engage brings crypto-currencies to digital Out of Home
Ad platform TPS Engage says it’s the first company to introduce crypto-currencies into media buying. It will now trade programmatic…
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Dentsu’s iProspect wins Kering global media
Dentsu International’s iProspect has won Gucci and YSL owner Kering’s global media account. The business moves from Publicis’ Zenith in…
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