Media - More About Advertising

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Nike surprises with $1bn media split

Nike has sprung a surprise by awarding its North America media account to PMG, a Fort Worth-based relative newbie that…

StaffJuly 27, 2022

727

Ad Net Zero, which launched to the world at COP 26 in Glasgow last year, is to continue its mission…

729

Unilever says it’s going to spend hundreds of millions more on advertising and marketing as it battles to pass on…

StaffJuly 25, 2022

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Creativity is there to push boundaries and, in a somewhat vanilla age for ads, one ought to applaud it when…

StaffJuly 25, 2022

542

The Corner was won Airband, a challenger ISP that aims to bring decent broadband to areas outside the UK’s major…

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Is it the calm before the storm as the ad holding companies post their Q2 results? Omnicom and Publicis have…

StaffJuly 22, 2022

692

Activations are the happening thing (in more than one sense, obviously) and for a change we’ll have one of those…

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The share price isn’t the only measure of a company’s health – M&C Saatchi suitor Next15’s have tanked this year,…

StaffJuly 21, 2022

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Publicis more or less matched US rival Omnicom in Q2 2022, reporting organic growth of 10.3% (Omnicom was 11.3% on…