Finance
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MSQ signs former Merkle heavy hitter Bob Ray to lead B2B
Ambitious marcoms group MSQ has signed another heavy hitter, former Merkle B2B CEO Bob Ray. Ray (below) joins as head…
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Meta goes for Metaverse in the real world
“The Metaverse may be virtual but the impact will be real,” so Meta (Facebook as was) is telling us in…
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Dentsu buys UK ad production pioneer Tag for up to $600m
Dentsu Group has agreed a deal to buy ad production giant Tag from Advent International. Dentsu says the deal will…
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Jon Evans: should it be International Women’s Day for advertisers all year round?
International Women’s Day sees brands queueing up to celebrate women and show their understanding of women’s lives and issues. But…
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BBH notches Premier League win – some interesting issues down the line
BBH is probably having its best period since the halcyon days of messrs Bartle Bogle and Hegarty and the London…
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Sky Bet picks Grey for brand refresh
Grey London has won a much-needed piece of new business, Sky Bet in a pitch handled by Creative Brief. Grey…
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Adspend bounces back with 7.9% growth but 2023 forecast to slow – PQ Media
Global advertising & marketing spending continued to rebound 7.9% to $1.568 trillion in 2022, but spending is projected to grow…
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Jonathan Fraser: why advertisers need local power on a global scale
The world has seven continents, 197 countries and countless cultures, subcultures and tribes. It would appear to be an impossible…
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Lloyds saddles up for small business mental health campaign
Lloyds Bank has been telling us it’s “by your (our) side” to years now, with its herd of black horses.…
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