Finance
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World’s biggest advertiser Amazon divides global media between Omnicom and WPP
Amazon, reportedly the world’s biggest advertiser with an overall marketing spend of around $20bn (not all media advertising) has divided…
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Ebay departs EssenceMediacom for Dentsu’s iProspect
Ebay has moved its global media account from WPP’s EssenceMediacom to Dentsu’s iProspect, which seems to be picking up more…
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WPP axes EssenceMediacom X in fallout from Sky Media loss
In what’s likely to be a number of painful changes, WPP’s GroupM is axing EssenceMediacom X, the agency formed to…
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US court case reveals ad tech giants Google and The Trade Desk coining it
Evidence is emerging about the vast sums made by ad tech middlemen, notably Google and specialist The Trade Desk as…
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Deliveroo says now is even better with new brand platform from Pablo
Deliveroo is back with a new “brand platform” (isn’t everyone?) from Pablo – ‘Now just got even better.’ One of…
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BETC Paris opens the door to Saudi Tourism
Should agencies advertise the joys of Saudi Arabia, ruled by contentious Mohammed bin Salman (MBS), home to public executions, responsible…
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TBWA on top as Omnicom forms new Omnicom Advertising Group
Omnicom is centralising its creative agencies under TBWA leadership in a new entity Omnicom Advertising Group (OAG.) This mirrors its…
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New body blow for WPP’s EssenceMediacom as £250m Sky media follows L’Oreal to Publicis
Whoops – WPP and its troubled once-flagship media agency EssenceMediacom didn’t need this one. Sky media has ended its decades-long…
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Starbucks reviews global ad business
Starbucks is struggling, replacing highly-paid CEO Laxman Narasimhan with Brian Niccol from Chipotle following an intervention by founder and still…
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