Finance

Publicis Groupe’s ‘Power of One’ proposal appears to have taken a big step forward (somewhat belated perhaps) with the formation of ‘Le Truc’ in New York, a 600-strong collective of creatives, strategists and producers. Staff will be drawn from all ...

Do advertisers do their homework when they’re signing up celebrities/influencers? The two are more or less indistinguishable these days. Jeep in the US has pulled its expensive two-minute long Super Bowl ad, made by Doner, from further media (including MAA) ...

Interpublic has announced its full year and Q4 2020 results and, as has been the case recently, they’re just ahead of Europe-based rival Publicis Groupe (and probably other rivals yet to report) with fourth quarter reported net revenue of $2.28 ...

Where there’s a brand there’s a cause these days – is this because brands want to be good in the world or it’s the latest passing bandwagon? You don’t really expect it from Boots No7 somehow (or just No7 as ...

MDC Partners, which sold a 30 per cent stake to Stagwell Group a couple of years ago, has moved to expand through a global “affiliate” programme, forming partnerships with agencies as a way to attract larger, more integrated accounts. Mark ...

It’s good, no doubt, of Ryan Reynolds, P.Diddy and David Beckham to rally to the cause of hard-pressed American bartenders. It also gives them a chance to the plug their drinks or, in Beckham’s case, the one he promotes. Did ...

Younger people turned in droves (79%) to digital media during the UK’s various lockdowns while the older generation reverted to mainstream media. 48% of all adults surveyed in the latest IPA TouchPoints report went digital with commercial TV and news ...

Richard Huntington (left) of Saatchi & Saatchi London, Mel Arrow of BMB and Neil Henderson of St Luke’s discuss the role of marketing in the vaccine rollout and the UK government’s communications response to the pandemic. Meanwhile, Matt Kelly, gives ...

ViacomCBS is launching yet another streaming service – a rebrand in effect of CBS All Access – and debuted it at the Super Bowl with a celeb-packed epic from Droga5. With Patrick Stewart (of Star Wars fame among other outings) ...