Finance

IPG leads holding company pack with 15% organic growth

Interpublic (IPG) is the new leader in Q3 organic revenue growth among the big holding companies with 15% (Publicis was 11.2 and Omnicom 11.5) on a rise in net revenue of 15.7% to $2.26bn ($1.95bn last year.) Organic revenue grew ...

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IPA Bellwether: UK ad budgets up again but clouds gather

Total UK marketing budgets have increased at the strongest rate since Q2 2017, according to the Q3 IPA Bellwether Report published today, as a final loosening of pandemic-related restrictions allowed a further step forward in the broader economic recovery. A ...

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Baking a new meta-recipe for Facebook

Go on then, what would you call Facebook? The always under fire (and ever-richer) social network is reportedly changing its name. Various new ones have been bandied around: Campaign suggests Metaverse as this Mark Zuckerberg’s new frontier. Why not try ...

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Omnicom gets back on track with 11.5% growth in Q3

Omnicom has answered the challenge laid down by holding company rival Publicis with an 11.5% rise in organic revenue in Q3 2021 to $3.4bn. Publicis reported 11.2% although its comparatives were tougher. Omnicom only inched forwards in terms of revenue ...

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WPP’s Essence scoops Deutsche Bank global media

WPP’s Essence, which has been fairly quiet in this year’s version of Mediapololis – mega-media pitches – has won all of German giant Deutsche Bank’s media, the first time it has been collected in one agency. It has also won ...

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Marketing still needs to do more in diversity stakes says WFA

Marketing scores better than other industries when it comes to Diversity, Equity and Inclusion according to a new survey by the World Federation of Advertisers (WFA) and Kantar. So that’s all right then? Not quite. Even though marketing scored an ...

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Adscam’s George Parker: for whom the Dell tolls

I must say, I nearly choked on my breakfast beer when I read that Dell is putting Yara Shahidi, the actress and model from the ABC sitcom Black-ish in ads and other promotions to tout Dell’s new slogan, “Expand Your ...

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Publicis sets holding company bar in Q3 with 11.2% growth

Publicis has laid down a significant marker for its holding company rivals – and even fast-growing newbies like Sir Martin Sorrell’s S4 Capital – by posting third quarter (Q3) organic growth of 11.2%. The US was up 11.2%, Europe 10% ...

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