Looks like Hancock’s Half Hour, the once-daily media briefings on Covid-19, usually hosted by health secretary Matt Hancock, are about to make a comeback – although not about the virus we hope. The Government is reportedly planning to introduce “White ...
Read More »World Out of Home Organization appoints New Commercial Arts for biggest ever Out of Home campaign
The World Out of Home Organization (WOO) – which represents Out of Home media owners, national associations and specialist media agencies worldwide – has appointed New Commercial Arts to handle a major global campaign to promote the medium as Covid-19 ...
Read More »Coup for Omnicom as new bespoke agency O.P.EN lands global Peugeot from Havas
Omnicom has lured French car giant Peugeot away from Havas after 30 years – with a new bespoke agency called (bear with us) O.P.EN, short for OMNICOM for PEUGEOT Engine. O.P.EN becomes Peugeot’s global agency of record on a three-year ...
Read More »Talon Outdoor: Ada analysis shows Out of Home audiences boosted by return to retail
Latest data from Ada shows the UK population is returning to the high street with footfall up across shopping malls, department stores and supermarkets Talon Outdoor reports the latest findings from their proprietary Out of Home data management platform Ada, ...
Read More »Amazon is most valuable brand as online shopping takes over the Covid-19 world
Amazon is the world’s most valuable brand in these straightened times according to research firm Kantar, worth $415bn (up 32 per cent on last year.) The top ten is Amazon; Apple ($352bn + 14%), Microsoft ($326bn + 30%), Google ($323 ...
Read More »Former Ogilvy boss Miles Young joins Sorrell, S4 Capital lines up new deal in Australia
S4 Capital’s Sir Martin Sorrell is still busily deal-making (via Zoom presumably) lining up a deal to buy Australia’s Lens10 digital agency to be merged with programmatic business MightyHive and a headline-worthy addition to S4’s board, former Ogilvy boss Miles ...
Read More »Beta Good’s Robin Gadsby: four ways companies can combat climate change post-pandemic
Changeis something we’ve seen an awful lot of these past months. Unprecedented change that has been unsettling for all of us – as individuals and as professionals. But however unsettling, such times can also be an eye-opening learning opportunity and ...
Read More »Does mushrooming ad boycott signal the end for Facebook’s Zuckerberg?
First is was Facebook, now it’s Twitter and other social media for many big advertisers. The Facebook ad boycott is still growing apace – Unilever, Levi’s – while other advertisers -including Diageo and Starbucks – are pulling their ads from ...
Read More »WPP merges Grey Paris into Ogilvy – is a much bigger deal on the cards?
WPP is merging Grey Paris into Ogilvy Paris – both still operating under separate brand names – in what may be the first of many such mergers among the big ad holding companies’ venerable creative networks. The merged agency will ...
Read More »