Finance
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Tom Stone: what happens when Out of Home thinks like social?
There was something quietly revolutionary about the moment billboards stopped being billboards and started becoming content. Not just advertising you…
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Igor Blystiv: chaotic consumer behaviour is the new normal – how can marketers influence decisions?
It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have grown accustomed…
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2025’s bonfire of agency brands: now DDB and Lowe join exit
DDB and Lowe are two of the rather more famous creative agency networks now set to disappear as Omnicom merges…
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Now WPP nabs some of Kenvue alongside Publicis
Big reviews are still landing and WPP, aginst the odds, seems to be having a pretty good time of it.…
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Tomorrow is MAA UK Agency of the Year day
Tomorrow we’ll be choosing our UK Agency of the Year (to be followed by some other bits on Thursday.) It’ll…
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WPP Media bags £1.5bn UK government account
WPP looks likely to bag another big media account, the UK government’s £1.5bn strategy, planning and buying business after a…
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Publicis shows what it’s made of
Publicis always give us something special at Christmas/New Year and this time it’s in serieux mode with ‘100 years of…
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George Parker on a jewel in Omnicom’s crown
Got GS+P? Continuing my ruminations/rant about the creation of the world’s largest BDHC (Big Dumb Holding Company) I have been…
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David Patton: an adworld drowning in content but starved of ideas
2025 will be remembered as the year the advertising industry pivoted fully into AI. Suddenly, it seems every agency is…
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