Finance
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David Patton: why layered creativity is the future of (human-led) AI
Scroll through social media today and you’ll see a flood of AI-generated mush – slick, shiny images and motion clips…
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Asda and Sainsbury’s kick off a challenging UK Christmas
The big supermarket guns are already out for Christmas, a funny old one in the UK as Westminster’s version of…
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Crisis time at WPP as Q3 revenue drains away
WPP is now in the intensive care ward with new head surgeon CEO Cindy Rose announcing a strategic review following…
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How sportsbooks are dominating ad spend in live sports
Sports advertising is undergoing a dramatic shift. Where energy drinks, automotive brands, and telecoms once held prime placement during matches,…
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The value of clarity: why transparency wins in complex markets
In an age of privacy updates, consent boxes, and endless choice, consumers are finding their own ways to simplify the…
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VML wins Pizza Hut – a big deal for WPP as big clients consolidate
When WPP is beset by storm clouds – with the occasional thunderstorm dumping its load – the only thing its…
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WPP begins fightback in US law case
WPP says it will “defend itself vigorously” against a slew of lawsuits in the US led by Levi & Korsinsky…
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Pete Jackson of Trouble Maker: why we decided to rank the UK’s challenger brands
Our industry loves a buzzword: Challenger. Disruptor. Agitator. Provocateur… Over the last 20 years, I’ve sat in countless meeting rooms…
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Beyond the final whistle: how sports events drive creative marketing campaigns
Major sporting moments create more than scores and podium photos. They generate shared rituals, appointment viewing, and a permission slip…
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