Creative
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Has Merlin abolished marketing? It’s all part of a trend..
Are CMOs an endangered species? Chief marketing officers, as they’ve become since being marketing directors, appear, at the very least,…
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WPP’s Rose names top team, shores up Coca-Cola account
New WPP CEO Cindy Rose has made her first big appointments: Ogilvy CEO Devika Bulchandani to COO of the whole…
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Chivas Regal puts pit crew centre stage for Ferrari partnership
Booze has to market itself where it can these days but it’s still a bit odd to see Chivas Regal…
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Nike asks ‘Why Do It?’ as it updates long-running pillar campaign
‘Just Do It’ has ben doing it for Nike since 1988 – not so well recently as the venerable sports…
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MAA Ad of the Week: Wype from Transmission
Time was when the closest bums came to special treatment in adland were loveable labrador puppies from Andrex. Now every…
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Stanners jumping ship to Edelman is a sign of network creative agencies in distress.
One swallow doesn’t make a summer of course but Kate Stanners (below, global CCO of Saatchi & Saatchi departing for…
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IKEA joins the ad chorus
Tunes, or jingles as they were, seem to making a comeback. Once they were a part of nearly every agency…
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Super Bowl ads sell out at $9m a pop
February’s Super Bowl ads are sold out it seems, at $9m for 30 seconds with a lot of advertisers securing…
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John Lewis hymns 100 years of price promise
Saatchi & Saatchi must be back in John Lewis’ good books after somehow managing to lose Waitrose after a good…
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