Creative

Will this one appeal to Fundsmith’s Terry Smith, who famously belaboured Unilever for trying to find a purpose in everything – even Hellmann’s mayo? For Sure deodorant which has been telling us that ‘It won’t let you down’ since at ...

KFC dramatises the anticipation of that first bite of crispy chicken in Mother London’s latest effort, which goes back to brand basics in a campaign that is hoping to bring in new customers as well as appeal to existing ones. ...

Online furniture retailer Made.com has had a tough couple of years, but is preparing for a better 2022 with the appointment of Wonderhood Studios, after a competitive pitch, to mastermind a rethink for the brand. Made.com blamed inflation and supply ...

Over the past few months, we’ve seen wide press coverage around two dominant tech-forces each vying to represent the next generation of the internet, namely the metaverse and Web3. Many people assume they are the same thing – they’re not, ...

Accenture Interactive is becoming more like its biggest acquisition Droga5 with David Droga as global CEO and now Droga5 London CEO Bill Scott (below) succeeding former Karamarama boss Ben Bilboul as MD of UK and Ireland. Accenture says: “With Bilboul’s ...

Lumo, the all-electric London to Edinburgh train operator, has appointed Mother London after a competitive pitch, and together they have created a new campaign that introduces the concept of ‘flight shame’ as a way to get people to ditch planes ...

These days running an agency isn’t as straightforward as it used to be. New Commercial Arts, the agency formed by adam&eve founders James Murphy and David Golding received some stick in certain quarters for being “four white men” (Murphy and ...

Hertility, a company that sells at-home hormone testing and diagnostics, is spotlighting gender bias in healthcare and encouraging women to take their hormones into their own hands. The film, which has a soundtrack by Self Esteem and was created by ...

BigSmall, the agency founded a year ago by ex-WCRS CEO Matt Edwards, with former WCRS/Engine creative director, Tom Evans, and Ben Cleaver (Blue Marlin NY) has won the pan-European Paws pet care account without a pitch. A new TV, radio ...