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MAA blast from the past: ‘Christmas is for sharing’ from Sainsbury’s in 2014 (and 1914)
A hiatus now in Christmas ads (have they all shot their bolt before December?) but here’s one that still resonates…
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It’s payday for Musk as advertisers return to X
Advertisers are reportedly flooding back to Elon Musk’s X in the US following his unveiling as president-elect Trump’s BFF. IBM,…
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The Entertainer and McDonald’s join Christmas ads battle
The Entertainer is a string of UK toyshops that seems to have established itself in the digital age (it doesn’t…
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Publicis Groupe in the jobs vanguard as Leo Burnett closes GM outpost
It’s that time of year when HR departments dust off their scalpels and try to make the numbers fit. Which…
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Is this year’s Christmas ad top of the John Lewis pops?
Ad measurer System1 has pronounced that this year’s eagerly-awaited ad from John Lewis has earned the retailer’s highest effectiveness score…
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MAA Ad of the Week: O2 scammer’s nightmare Daisy from VCCP
Scammers are a plague for everyone – Brits seem a worryingly juicy target – so credit Virgin Media O2 and…
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Now Beckham shoots for Nespresso
I guess you know you’ve made it when Nespresso comes calling and it’s that man again (David Beckham) this time…
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MSQ buys 350-strong German CX agency UDG
Progressive marcoms group MSQ has bought leading German customer experience digital agency UDG. UDG, which employs 350 people, is intended…
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McCann raids Burnett for top North America creative post
Javier Campopiano hasn’t let the grass grow under his feet since becoming global CCO of McCann and now, especially for…
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