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Gareth Collins of Luckybeard picks his (brand experience) Desert Island Ads
In a time of infinite choice and limited attention, how a brand shows up at every touchpoint matters more than…
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How fringe platforms build loyalty beyond the mainstream
With paid social delivering diminishing returns and media plans dominated by the same handful of names, marketers are beginning to…
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Beyond the bookie: modern marketing for gambling brands
Marketing for gambling brands has changed quickly over the past few years. What was once focused on posters in shop…
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What’s going on at WPP? Maybe Hornby knows the answer..
Johnny Hornby’s agency has had an interesting nomenclature, beginning life as Clemmow Hornby Inge (Clemmow and Inge were planners and…
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New balls from Beats by Dre and Puma
Football just never goes away (you can see why some players “develop” injuries at this time of year so they…
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Amazon Prime Video’s Yash Chaturvedi: how AI is revolutionising advertising now
The future of contextual advertising isn’t arriving on a slow drip but rather barreling toward us like a freight train.…
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Daniela De Seta of BETC Paris: my Top Tips for Cannes
Top Tips for Cannes O2 – Daisy An easy pick and a brilliant one. Smart, sharp, and entertaining. Daisy is…
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Mark Read steps down at WPP
Mark Read’s seven year reign as WPP CEO is coming to an end with the company announcing “Mark has decided…
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Lloyds goes to Publicis for its “seamless end-to-end experience”
Lloyds Bank is running a new campaign for its Premier account (the one they charge for) via Publicis Groupe (fairly…
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