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WPP and Publicis at loggerheads in data wars
Unusually for a company preparing to change its leader, WPP has been on the front foot recently in the PR…
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Gabriel Garcia and Felipe Sampaio of Hijinks: our Top Tips for Cannes
It’s hard to truly know what will and won’t score big at Cannes. Every year brings just as many surprises…
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Megan Garnett Coyle: how women’s sports are rewriting the playbook for ad investment
A long-overdue cultural shift is reshaping the world of sports. Women’s sports are breaking attendance records, building passionate fanbases, and…
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Now Beckham is playing for Nespresso
Sure that somebody somewhere is writing a PHD on David Beckham and why no brand likes to be without one.…
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Apple wins prize for privacy ad
This ad from Apple won the US AICP (Association if Independent Commercial Producers) top award, directed by Ivan Zacharias of…
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MAA Ad of the Week: Beats by Dre from Homeground
As AI invades creative (along with everything else, Meta is promising a cradle to grave AI product next year) cool,…
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What online casinos get right in marketing and what every business can learn
Online casinos have established themselves as masters of digital marketing, often leading the charge in innovative customer engagement, brand loyalty,…
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Waitrose launches summer campaign but should it do more?
Waitrose is a big opportunity for Wonderhood Studios which narrowly lost out to Saatchi & Saatchi for the combined John…
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Mother tunes into world’s biggest asset manager
Perhaps the most important task for any creative agency is to find clients with lots of money. So many press…
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