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Droga5 keeps it simple for Barclaycard Business
Droga5 has baffled us with some of its Barclaycard Business efforts but it’s back with a pleasingly simple campaign that…
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McCann London strengthens creative with three top hires
McCann London has boosted its creative resources with the appointment of Regan Warner from Ogilvy as executive creative director, leading…
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M&C CEO Camilla Kemp joins agency talent exodus
M&C Saatchi CEO Camilla Kemp (below) is joining the exodus of top managers from London creative agencies, stepping down after…
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Carlsberg puts fans first in Liverpool celebration
Carlsberg is continuing its celebration of 30 years of Liverpool FC sponsorship and its continuation of the ‘Forever Fans’ platform…
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New Commercial Arts wins broadband challenger CityFibre
New Commercial Arts has won CityFibre, a new kind of broadband wholesale supplier backed by some big players including Goldman…
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Can M&C Saatchi make bowel cancer screening fun?
A third of people don’t use the bowel cancer screening tests the NHS sends out – for predictable if potentially…
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Scott Ewings: how AI will revolutionise customer experience
2023 has been widely hailed as the year of AI, with businesses across the world racing to capitalise on breakthrough…
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Old ads don’t die, they get recycled as TikTok memes: ‘Dumb Ways to Die’ goes viral
In 2013, “Dumb ways to die” was the most awarded campaign in Cannes history, with five Grand Prix. In 2023,…
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WPP boosts ecommerce creds with Stripe deal
WPP CEO Mark Read says he wants to be the world’s most creative “transformation” company. It’s certainly becoming an energetic…
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