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MAA Ad of the Week: TK Maxx from Wieden+Kennedy
At its best W+K has always had the ability to surprise and delight with something completely off the wall and…
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Morrisons takes gloves off for Christmas
If there’s a theme in this year’s big Christmas ads it’s ‘feelgood factor’ coupled with that old standby a groaning…
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Can Sainsbury’s combine a new brand platform with Christmas?
Sainsbury’s is using its Christmas ad with Rick Astley to introduce its new brand platform – ‘Good food for all…
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Walmart does a Super Bowl-level spot for Black Friday with ‘Mean Girls’ spoof
This lavish Black Friday ad for Walmart shows just how important that date is in the US retail calendar. It’s…
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Rick Astley gives sneak peek at Sainsbury’s Xmas
The big guns are loading for Christmas with celebs all over the place (even if you’re not quite sure who…
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Wieden+Kennedy shows the way for TK Maxx Christmas
Memo to advertisers and agencies this Christmas: this is how you do it. Helps if you have a quirky brand…
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Red Brick Road wins gardening brand Westland Horticulture
Red Brick Road has been appointed as lead agency by horticulture brand Westland after a five-way pitch. Westland brands also…
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Posh food rivals Waitrose and M&S enter the Christmas lists
Waitrose has departed adam&eveDDB (along with big brother John Lewis) for Saatchi & Saatchi (big opportunity or hospital pass?) Here’s…
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M&S and Mother free up the spirit of Christmas – any way you want it
Set to a cover of Meat Loaf’s “I would do anything for love” (but I won’t do that), M&S Clothing…
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