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BETC sparks global hysteria for Tekken 8 launch
Gamers love a good punch-up and Japanese franchise Bandai Nanco has been serving them up for 30-odd years. Latest off…
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Fandom is dead, welcome to Fancom says M&C Sport & Entertainment
M&C Saatchi Sport & Entertainment, which describes itself as the “passions agency” (a new one on me but maybe I…
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Mother constructs a winning kitchen surprise for IKEA
IKEA now has a new global agency in McCann but that doesn’t seem to an impediment to the likes of…
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Pablo: why UK adland needs to nurture diversity and young talent
By Pablo joint MDs Hannah Penn and Harriet Knight. There are two major crises impacting the UK advertising industry right…
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R&A hires VCCP to persuade more women and girls to tee off
VCCP certainly picks up the easy ones (it’s Thames Water’s ad agency) and now it’s landed the R&A, Royal &…
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£350m Wildstone refinancing is big bet on digital Out of Home growth
Digital Out of Home is tipped by some to be the next big growth area in media and Wildstone, which…
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Brand characters beat celebs in Super Bowl ads says System1
The Super Bowl is hoving into view (Feb 11, Las Vegas) with advertisers paying around $7m per 30-second spot, although…
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Scots are tight, Brummies are dirty, says C4 report on class in ads
Channel 4’s “Mirror on Class and Social Grade” study is a stark reminder that the ad industry really needs to…
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MAA Ad of the Week: P&G’s Native from VCCP US
VCCP has a foothold in the US and P&G is a pretty good client to have. The agency has delivered…
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