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Specsavers goes to the movies with new Cineworld partnership
There are some big movies coming up this autumn – including sequels for Beetlejuice, Joker and Gladiator – and Specsavers…
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MAA Ad of the Week: Jeremy Allen White again for Calvin Klein
Some ads get talked about and then talked about and become a story in themselves. Such is ‘Bear’ actor Jeremy…
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The Monkeys’ Mark Green moves up as new global CEO of Droga5
Mark Green of Accenture-owned agency The Monkeys is to be the new global CEO of Accenture’s Droga5. The Monkeys, based…
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Brave Currys tries to change bland ad landscape
What to make of these? After all we should applaud when someone tries to be different, even acknowledges it’s taking…
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Getty’s Rebecca Swift: generative AI in image making – a guide for advertising
The advertising industry is grappling with what an AI-powered future means for brands and their visual identity. Consumer attitudes towards…
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Lavazza goes for global feelgood message
Feelgood commercials are a tricky thing to pull off, many viewers (cynical souls that they are) won’t share wholly in…
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BETC Paris opens the door to Saudi Tourism
Should agencies advertise the joys of Saudi Arabia, ruled by contentious Mohammed bin Salman (MBS), home to public executions, responsible…
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Ocado puts creative business up for pitch
Ocado cut its marketing budget by 25% last year and now the retailer – which still has around £50m to…
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Neverland turns to fiction for new Rightmove OOH campaign
When everyone’s dream home is so different, conjuring up a collective dream looks like a logical strategy for Righmove. A…
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