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Grey’s Wigglesworth replaces Atkin as C4 creative chief
After years of success and multiple Cannes Lions including a Grand Prix, 4Creative’s chief Lynsey Atkin joined McCann London as…
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Spaces into Places™ – understanding how Ocean Outdoor’s Official fan zones perform
Ocean’s head of insight Steve Bernard outlines the findings of two consumer studies conducted during Paris 2024. This summer provided…
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Founder Ajaz Ahmed steps down at WPP’s AKQA
Ajaz Ahmed (below) is stepping down as CEO of WPP’s AKQA Group, which now includes Grey. Ahmed founded AKQA, arguably…
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Joint turns London Underground irritation into a boon for The Collective yogurt
Passengers on London’s Underground have to endure repeated loud messages, in an infuriatingly plummy actor-ish voice, to ‘see it, say…
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Latest UK IPA Bellwether Survey disappears down Rachel Reeves’ ‘black hole’
Usually, as Budget time approaches, chancellors reach down the back of the sofa and find a few billions they’d overlooked.…
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Publicis posts strong Q3 with 5.8% organic growth
Publicis Groupe has reported Q3 2024 organic growth of 5.8%, slightly behind US rival Omnicom on 6.5% although there is…
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A life less ordinary? Pepsi Max challenges the status quo
Pepsi’s commitment to its global Thirsty for more platform hasn’t been terribly consistent. It’s too often eclipsed by showcase ads…
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Laurence Green: so are the IPA Awards really effective?
There was much hullabaloo in certain quarters of adland last week as the IPA announced its latest Effectiveness Awards winners.…
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Lucky Generals wins Britvic’s Robinsons
Lucky Generals seems to specialise in winning medium-sized CPG accounts (theones that used to be known as fast moving consumer…
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