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Oldies still goodies at Christmas says Kantar
Kantar, rather like its research rival System1, has found that re-used Christmas TV ads work just as well as new…
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Thousands of jobs to go as Omnicom slashes creative agency brands
Omnicom is conducting its own bonfire of the brands following its merger with IPG: DDB, FCB and MullenLowe are going…
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DDB’s Sobhani to TBWA as Omnicom rings the changes
It now looks only a matter of time before Omnicom’s DDB is absorbed into TBWA: DDB global president and CCO…
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David Patton: an adworld drowning in content but starved of ideas
2025 will be remembered as the year the advertising industry pivoted fully into AI. Suddenly, it seems every agency is…
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MAA Ad of the Week: Facebook’s Christmas effort from Droga5
Sometimes seemingly small ads play bigger than major productions and this from Droga5 NYC for Facebook is a classic case…
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Patterson moves up to top job at Publicis London
Publicis London has promoted COO Trent Patterson (below) to CEO, freeing creative practice group boss group Charlie Rudd from some…
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Adscam’s George Parker on Omnicom
The deal is done. Omnicom has swallowed Interpublic, creating the world’s largest BDHC (Big Dumb Holding Company) with total billings…
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Why a donation to MAA helps everyone
MAA has more than 40,000 visits a month – from the obvious centres London, NYC and the West Coast to…
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Aldi’s veggie consumation
It isn’t even December yet but, back in the UK, Aldi’s Kevin the Carrot has finally made it to the…
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