Best Ads of the Year

Best ads of 2016: Wieden+Kennedy leads in March with TK Maxx debut

Wieden+Kennedy London produced our top scoring ad in March (8.5) with this pleasingly wacky debut for TK Maxx, which cleverly points out the range of products the retailer sells. A proper campaign from an agency recovering its best form. Other ...

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Best ads of 2016 – Droga5 and BETC Paris lead in January

This is a bit risky – rounding up the best ads of 2016 on a monthly basis. No leaving it until the end of the year and forgetting the odd lapse of, er, judgement. Anyway, we liked Kwik Fit’s Christmas ...

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Are these the best two ads of 2015?

We started scoring ads – from all over the world – on MAA’s creative scale about a year ago. Obviously there are more British ones so we can’t say that every goodie from around the world has been looked at. ...

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