Best Ads of the Year

April was far from the cruellest month for ads, particularly from UK agencies. After a slow start to the year there was a rush of good to great ads in April: JWT’s Rembrandt recreation by its Amsterdam office, Martini from ...

Wieden+Kennedy London produced our top scoring ad in March (8.5) with this pleasingly wacky debut for TK Maxx, which cleverly points out the range of products the retailer sells. A proper campaign from an agency recovering its best form. Other ...

Wieden+Kennedy spent a fruitless (though no doubt financially rewarding) three years trying to get something, anything, decent out for Tesco. Then Tesco upped sticks for BBH. The jury, as they say, is still out. Last year W+K won TK Maxx, ...

This is a bit risky – rounding up the best ads of 2016 on a monthly basis. No leaving it until the end of the year and forgetting the odd lapse of, er, judgement. Anyway, we liked Kwik Fit’s Christmas ...

Casting Eric Cantona for Kronebourg was inspired – obvious in a way but asking Eric to send himself up takes a degree of bravery. He reappeared earlier this summer in some spoof documentaries for the beer brand, promising to rise ...

We started scoring ads – from all over the world – on MAA’s creative scale about a year ago. Obviously there are more British ones so we can’t say that every goodie from around the world has been looked at. ...