Analysis
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More agency mergers may be on the cards for WPP although holding company says no major ones planned
Is WPP CEO Mark Read planning more agency mergers? Speaking to investors recently Read, alongside the usual stuff about partnering…
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Lisa Parfitt of Engine Sport: a tampon string is not a shock tactic to debunk taboos. ‘This Girl Can’ is all about real life.
Since the first campaign launched in 2015, “This Girl Can” has been ahead of the zeitgeist and driven the biggest…
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Results International: private equity leads as buyers snap up content production companies
New research from Results International shows a significant increase in M&A deal activity involving content production companies, more than doubling…
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Cannes entries is a reminder to Publicis’ Sadoun that AI-powered Marcel is somewhat overdue
No wonder Publicis CEO Arthur Sadoun seems to have more grey hairs every time a new picture of him emerges.…
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Peter Reid of MSQ Partners: why agencies need to engage their own to engage better with others
A new year always brings a renewed sense of vigour and purpose. People pledge to do more for themselves; more…
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Posterscope’s Stephen Whyte: underestimate the power of dynamic digital out of home at your peril
Recent media forecasts from sources such as GroupM have forecast slow but continued growth in advertising expenditure in 2020. In…
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Let’s bid a not-very-fond farewell to the decade when nearly everything changed
Whether or not you see the decade from 2010 to 2019 as good or bad (or dreadful) depends on where…
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Brand building isn’t dead but beautiful ads seem to be
Writing in Forbes, Larry Light of brand consultancy Arcature concludes: “The focus on short-term, disposable viewership is an unfortunate byproduct…
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Adland’s search for equality misses the target in Brexit Britain
By Archie Heaton London’s liberal bubble was well and truly popped last week when those working in advertising shockingly discovered…
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