Analysis
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Matt Cox: the adland vaccinations we’ve been waiting for
Three Covid-19 adland accelerants and vaccines for future relevancy – because business as usual is not good enough. Covid-19 is…
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Josko Grljevic of Talon: digital transformation – breakfast, tech and the royal flush
We are at the start of what is likely to be the most intense period of rapid digitisation in history.…
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WFA says programmatic media trading taking over the world
Programmatic media buying may be the proverbial snake pit but that doesn’t stop advertisers sleepwalking into it. The algorithms are…
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The Media and Marketing podcast – cinema advertising through and after the pandemic
In the latest Media and Marketing Podcast journalist John Reynolds discusses cinema coming out of lockdown with Cinema Association CEO…
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George Parker: all the ad news that’s unfit to print
Obviously, as I’ve repeatedly told you, I’ve been in the ad biz since Genghis Khan invented the USP, so I’ve…
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MAA blasts from the past: Audi R8 Super Bowl ads
Super Bowl commercials have to stand out and this effort from Venables Bell in 2008 for Audi’s R8 supercar contender…
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The key to generating a social media community of followers
Be selective with the social media platforms that suit your brand best When a business has an online community, it…
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Talon redefines OOH programmatic with Atlas intelligent digital planning and buying platform
Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH…
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MAA blasts from the past: Guardian’s ‘Points of view’/’Don’t Read the Independent’
In these trying times for newspapers it’s easy to forget that they were one prized ad agency accounts (difficult admittedly…
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