Analysis
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Tim Delaney of Leagas Delaney: how can we harness desire in the nano-second era?
The word desire suggests a long, smouldering longing for something slightly forbidden. It is laden with obsession, irrationality and, of…
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WPP boss Mark Read on working through the pandemic and the dreaded ageism
Here’s WPP CEO Mark Read telling Ad Age’s Jeanine Poggi what he thinks about working in lockdown, returning to the…
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R/GA exodus is another sign of agency identity crisis
All agencies are cutting back in the pandemic, especially perhaps those owned by ad holding companies that have external shareholders…
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Chris Jefford: why launching an agency in a recession is a better idea than you might think
By Chris Jefford, CEO and Co-Founder of Truant London Walking into our new office (aka broom cupboard) to start our…
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MAA blast from the past: Araldite’s stickability
We hear a lot (actually nearly everything) these days about digital, including digital Out of Home, posters as was. But…
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Matt Bennett of Ultra Brand Studio picks his (lockdown) Desert Island Ads
Matt Bennett is co-founder and executive creative director of Ultra Brand Studio. Adland’s not going to save the world –…
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Sarah Cutler: my MAA blast from the past – Arcade Fire’s The Wilderness Downtown
I know this feature is typically reserved for the legends of traditional advertising, but my career has been anything but…
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Old style creativity: Jean Paul Gaultier sets sail again
As we venture into a data-driven future for advertising it’s quite a relief to discover an example of sublime silliness…
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George Parker: confessions of an in-house creative
Why am I not surprised to read that the number of marketers with in-house agencies has grown sharply over the…
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