Analysis
-
Reed Smith LLP: why advertisers must act to end $230bn digital media corruption and waste
By Douglas Wood and Nick Swimer. On May 6 ISBA released a summary of a nine-month investigation into digital media…
Read More » -
MAA blast from the past -Yeo Valley from BBH
These days would a (relatively) small brand essay a two-minute commercial from the hardly bargain basement talents of BBH? Yeo…
Read More » -
MAA blast from the past – Honda ‘Grrr’
Adam&eveBBD has been awarded the Cannes Lions European Agency of Decade; don’t know if there was such an award for…
Read More » -
Five years ago adland was changing – will these blasts from the (recent) past be museum pieces?
Let’s take a slightly different route down memory lane: back to 2015, arguably the time the digital revolution really began…
Read More » -
MAA blast from the past – Vodka Source by Mother
It’s grim and grimmer out there (although we’re supposed to be enjoying escape from lockdown) so here’s a sublime bit…
Read More » -
Christian Polman: will the new agile way of working last?
Under the sustained pressure of coronavirus, many advertisers and their agency partners have been compelled to adopt new, agile ways…
Read More » -
MAA blast from the past: Carlsberg ‘Old Lions’
Football is on the way back – albeit behind closed doors – and this, from 2006, is surely one of…
Read More » -
Some crisis talking points from Sir Martin Sorrell
S4 Capital’s Sir Martin Sorrell (below) has been speaking at CogX, described as the “global leadership summit and festival for…
Read More » -
Mofilm’s Trak Ellis-Hill: common sense – the change the ad industry needs
Change will do you good, according to Sheryl Crow. She’s right! And just as this reference belongs to another era,…
Read More »