Analysis
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MAA Ad of the Week: Poretti from Pablo
No idea if Poretti beer from (near) the Italian lakes will be a success (does it sound too much like…
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MAA Ad of the Week: 02 from VCCP
Cradle to grave stuff from any brand can be a bridge too far: ads are only a commercial message after…
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Luke Bristow: why most agencies are built to fail challenger brands
The traditional agency model is no longer fit for purpose. It’s rigid, fragmented, and built for a world that doesn’t…
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Why Annual Surveys Are a Must for Systematic Growth
Companies use various tools to stay competitive in their industry. From creating innovative products and ways to do things to…
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MAA Ad of the Week: Ocean Outdoor for WWF’s Earth Hour
Sometimes advertising is as much about what you don’t say as what you do (memo to the UK’s Hattons of…
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Al Young: The original inclusivity issue is class – It long predates DE&I
The IPA’s All In Census is back, with everyone in UK adland asked to complete the survey so the temperature…
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MAA Ad of the Week: KFC’s off-the-wall ‘Cult’ from Mother
No contest this week, KFC’s latest ‘Cult’ is a notable new entry to a campaign that’s trying (and very likely…
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IPA and ISBA fall out over “inventory media”
For aficionados of such things, a highly promising row is brewing between UK agencies and advertisers over so-called “inventory media”…
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Where’s the pot of gold at the end of rainbow for today’s new agencies?
Diaspora in Greek meant to scatter around and we’ve seen numerous, mostly unhappy examples of that over the centuries. Adland…
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