Analysis
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R3: global new business down ten per cent in H1 2020 – WPP tops, Droga5 scores for Accenture
The holding companies might be losing as much as 23% of their revenue year-on-year (Omnicom), but new business has remained…
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Paul Domenet: is car giant Toyota right to drop its wordmark in Europe?
Toyota made headlines by announcing it would dispense with its brand name in Europe and henceforth rely on its logo…
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Great British director Sir Alan Parker dies at 76
Alan Parker, who began as a copywriter at CDP in the 1960s and taught himself how to direct in the…
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Is UK PM Boris Johnson now a prisoner of “the science” again? – the case for and against
The UK is battening down the hatches again on Covid-19 after ONS figures reveal the number of cases in the…
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Charles Gadsdon: how Coke taught the world sonic branding
When it comes to sonic branding and strategy, no brand I can think of has done it better, bigger or…
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Ben Harwood of Feed and So Far So Good picks his Desert Island Ads
Ben Harwood is European creative director at Feed and also co-founder of branding agency So Far So Good. He works…
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Brands join Extinction Rebellion activist in sustainability call at Droga5 London’s Green Pivot
By Anisha Vekaria. Brands including Coca-Cola and Impossible Foods have called for stronger action globally to address green issues and…
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The most inspiring new influencer marketing campaigns
Just a couple of years ago, the only influencers worth reaching out to were big media personalities, movie stars, pop…
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MAA blast from the past – Tony Kaye for Dunlop and AMV
The 1990s was a great era for ads – for the lucky creatives at some agencies anyway although not necessarily…
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