Analysis
-
How important is mobile as a marketing tool?
Mobile is one of the most important developments in the world of marketing since the evolution of the ‘buy-one-get-one-free’ deal.…
Read More » -
Paul Simons: why Andy Main’s switch to Ogilvy signals a change of course for ocean-going agencies
The late Paul Simons was a former chairman and CEO of Ogilvy London. Here’s his take (from July) on new…
Read More » -
New UK Out of Home study shows strong results for advertisers through lockdown restrictions
A UK Out of Home industry collaboration pooling the results from 65 campaigns between March and September 2020, reveals that…
Read More » -
MAA’s Paul Simons 1948-2020
Paul Simons, my business partner and a shareholder in MAA, has died at 72 after a long illness. Paul was…
Read More » -
MAA blast from the past: bet you can’t recall this John Lewis Christmas ad
Not that there’s anything wrong with it but this was the first from agency adam&eve (before it became adam&eveDDB) back…
Read More » -
Madison Avenue manslaughter: Grey succumbs to digital AKQA in new WPP restructuring
So is WPP’s decision to merge Grey, one of its big creative agencies bought for $1.52bn back in 2004, a…
Read More » -
Talon Outdoor: Out of Home industry unites to support Black British Network
Cephas Williams, founder of the Black British Network, has launched an inspirational campaign, which features on Out of Home (OOH)…
Read More » -
Sorrell’s S4 Capital closes gap on giants Accenture and WPP
Sir Martin Sorrell’s S4 Capital motors on happily through the pandemic, reporting Q3 2020 revenue of £86.4m (up 13% on…
Read More » -
W+K’s Susan Hoffman on support when you most need it
We can all do with some support right now and here’s Wieden+Kennedy chair Susan Hoffman on the importance of same,…
Read More »