Analysis
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MAA blast from the past: wholesome(ish) Heinz Ketchup
Heinz has been making family-friendly ads since well into the last century: sometimes there’s the temptation to twist the formula…
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WPP sets out ambitious plans as it emerges in one piece from bad old 2020
WPP is updating investors and analysts today but the menu gives a pretty clear idea of CEO Mark Read’s plans…
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Christianne Wahl of VidMob: why creatives and media planners need to work better together
For too long there has been a disconnect between two major functions in digital advertising – the ad creators and…
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Agencies may find they’re eating from a restricted menu as they venture into 2021
Carat UK CEO Jo Sutherland is reportedly “stepping down” as CEO – announced in a memo – and she won’t…
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MAA’s 2020 holding company of the year, advertiser and – UK creative agency
2020 was a particularly challenging year for the ad holding companies, pre-pandemic already facing challenges from the big consultancies –…
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MAA Agencies of the Year 2020: US, international, media, production and a new category for an awful year
It’s been a year like no other most of us can remember (and let’s hope there isn’t another one) so…
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Apple, Google underline power with end-of-year ad blitz
Tech companies have never been closer to taking over the commercial/social world (some might say they have done already) but…
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Jason Romeyko of Serviceplan picks his Desert Island Ads
Jason Romeyko is worldwide executive creative director of international creative network Serviceplan Group. He spent 23 years at Saatchi &…
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Paul Simons: heroes of adland stalk Soho’s Star & Garter
The Star & Garter is one of London Soho’s famous watering holes and here, in a tribute to late MAA…
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