Analysis
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LiveRamp’s Vihan Sharma: challenges and opportunities for the post-pandemic CMO
As if the chief marketing officer (CMO) wasn’t already the most misunderstood role in the C-suite. More than other boardroom…
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Ciesco: PE buyers drive M&A boom – S4 Capital and Accenture busy buyers in Q1
Specialist M&A advisory firm Ciesco, which operates in the tech, digital, media and marketing sectors, reports 472 transactions in Q1…
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Was Richard Warren right to say (copy)writing is a lost art?
Lloyds Bank marketing boss Richard Warren, a founder of agency DLKW and briefly CEO of Mullenlowe, sparked an interesting fire…
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Talon: tools and systems built for OOH create ways to reach audiences at the end of the 3rd Party Cookie
By Georgie Rumble. 3rd Party Cookies have been pivotal for understanding audience behaviours and allowing for effective targeting across multiple…
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Archie Heaton: Intel’s marketing agency had a terrible idea…
Intel’s marketing agency just had a terrible idea. In response to Apple slowly removing Intel chips from their Mac line-up…
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Clear Channel and JC Decaux: quality trumps price and social responsibility in fight for consumer trust.
Out of home giants Clear Channel and JC Decaux have surveyed 1,000 UK consumers to find out why they value…
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The Croc’s Nick Watmough picks his Desert Island Ads
The Croc ECD Nick Watmough has successfully led campaigns for brands including Ford, Sony Mobile, Lucozade and many more. He…
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MAA blast from the past: BMP’s surprise Cannes win
Will we be trekking down to the south of France in June for Cannes? If those silly Europeans don’t stop…
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John Ayling: Murray Walker, Trill budgie food and me
It was sad on Saturday, to hear about the passing of legendary motor racing commentator Murray Walker at the age…
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