Analysis
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WARC reveals secret of creative effectiveness – or does it?
WARC, which run the Effies and is now owned by Cannes Lions proprietor Ascential, has released its finding into the…
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Laurence Green: advertising can have its gold medallists too
A year later than scheduled – and empty as its arenas may be – human excellence is back in the…
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UK advertising to hit record £27.7bn in 2021 – AA report
The latest Advertising Association/WARC Expenditure Report predicts that UK adspend will grow by 18.2% this year to reach a total…
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MAA blast from the past: W+K’s take on beach-body-ready for Southern Comfort
Now’s the time when we should take to the beaches, assuming you can get there and unseasonal floods haven’t washed…
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Post-pandemic creativity: Hegarty’s Simba and W+K’s Visa
BBH founder Sir John Hegarty is no fan of much contemporary advertising, seeing it as primarily click chasing at the…
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Garrett O’Reilly of Hearts & Science picks his (sustainable) Desert Island Ads
Garrett O’Reilly is MD of Omnicom media agency Hearts & Science UK. Founded in 2016, Hearts & Science clients including…
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MAA Ad of the Week: Juan Cabral changes the game for Facebook and Droga5
We don’t know yet whether the Tokyo Olympics will be a damp squib, a disaster or a triumph of the…
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Publicis, Omnicom and IPG bounce back strongly in Q2
Three of the big ad holding companies have posted spectacular post-pandemic bouncebacks in the first half of 2021, in effect…
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New WPP CCO Rob Reilly: how we’ll become the world’s most creative company
Can holding company CCOs actually make a difference or a are they, as some say of politicians, destined to fail?…
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