Analysis
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MAA blast from the past: Boris (some) used to know and love
As the waters of ‘partygate’ close around British PM Boris Johnson – can the slippery old boulevardier get away with…
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MAA Ad of the Week: Samsung Exynos from BBH
Bartle Bogle Hegarty in London (and elsewhere) has had a roller coaster time since Publicis bought the lot from its…
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New Year (purposeful) creative: Olay, Corona, Ella’s Kitchen
Unilever isn’t the only consumer goods giant with a fixation on purpose, Procter & Gamble has been mining the same…
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Healthcare is right direction for Unilever but GSK bid may have come too late
Investors seem none too impressed by Unilever’s series of £50bn bids for GSK’s healthcare businesses, the shares (already under pressure)…
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M&A sector deals on the up again says Ciesco but holding companies give way to private equity
M&A advisory firm Ciesco has released its 2021 Global M&A Review & 2022 Outlook for media and technology firms, showing…
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M&C Saatchi fends off first Murria bid – might an old acquaintance ride to its rescue?
In agency land these days it’s now how good you are but what you are. M&C Saatchi, currently under siege…
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MAA Ad of the Week: Axa’s ‘Birders’ from Publicis Conseil
Are proper ads keeping their heads above water even as the digital tide shows no sign of abating? Much depends…
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My Ad of the Year: The Garage Soho’s John Hegarty
I’m choosing a BBH ad for Tesco. Their Ramadan poster. Brilliant use of outdoor and to be congratulated for talking…
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From the MAA Archive: Publicis Groupe and Omnicom in $35bn merger
Actually they weren’t but that was what Omnicom’s John Wren and Publicis boss Maurice Levy intended in 2013, described here…
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