Analysis
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Graham Swallow: which demographic offers the most untapped potential for brands?
The Facebook juggernaut has shown its first signs of weakness in 2022, with ad revenue down several billion and users…
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Unilever’s travails show disconnect between marketers and shareholders
Do marketers and shareholders inhabit the same universe? Some shareholders are clamouring for Unilever to be broken up following its…
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Publicis bounces back in 2021 with 10% organic growth
Publicis Group delivered the goods in 2021 with organic revenue up 10% on Covid-battered 2020, up3% on the more meaningful…
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George Parker: welcome to the metaverse… now, go home
Metaverse mania continues to take over the ad biz. Every one of the ad trades (I do not include MAA…
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AA WARC: UK adland heads for record £30bn
The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected,…
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Half of UK consumers plan to reduce carbon footprint through food choices
A new study of UK consumers’ food choices by media platform Teads with Kantar shows that 40% claim to have…
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MAA blast from the past: Boris (some) used to know and love
As the waters of ‘partygate’ close around British PM Boris Johnson – can the slippery old boulevardier get away with…
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MAA Ad of the Week: Samsung Exynos from BBH
Bartle Bogle Hegarty in London (and elsewhere) has had a roller coaster time since Publicis bought the lot from its…
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New Year (purposeful) creative: Olay, Corona, Ella’s Kitchen
Unilever isn’t the only consumer goods giant with a fixation on purpose, Procter & Gamble has been mining the same…
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