Analysis
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MAA blast from the past: Apple’s the whole working-from-home thing
This may be just two years old (more or less exactly) but let’s hope the whole working-from-home thing (at least…
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The Or co-founder Paulo Salomao picks his Desert Island Ads
Paulo Salomao is business leader & Co Founder at The Or, the creative sister agency of Mother London. Desert Island…
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Show me the money – missing spend and the clouded world of programmatic advertising
By Nick Swimer and Keri Bruce. The issues of the programmatic ecosystem are well-known within the industry. A lack of…
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Real Madrid tops sponsored Instagram super league
Football is the gift that keeps on giving – to players, their agents and relatives anyway – although the clubs…
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MAA Ad of the Week: EE’s purpose-packed ‘Not her problem’
We haven’t had this much reaction to a campaign since AMV BBDO’s terminal effort for Asda a couple of years…
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MAA blast from the past: ‘Firips’ from Leagas Delaney
Audio’s getting a lot of attention in adland and elsewhere at the moment but was it ever better than this?…
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UK’s IPA unveils S.O.U.L – new plan to create ‘anti-fragile’ agency/client relationships
The UK’s IPA agency trade body has produced a new manifesto for client/agency relationships: S.O.U.L, standing for Shared goals and…
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Does being more inclusive in adland mean changing the technology? AKQA thinks so
But first to another DEI (diversity,equity,inclusion) initiative. Media agency Starcom and Channel 4 are bringing out the final two episodes…
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Anastasia Leng: recession proofing – how creative data can drive performance for marketers
The marketing and advertising industry has a significant blind spot when it comes to ROI: the creative. A vast 84%…
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