Analysis
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How fringe platforms build loyalty beyond the mainstream
With paid social delivering diminishing returns and media plans dominated by the same handful of names, marketers are beginning to…
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Beyond the bookie: modern marketing for gambling brands
Marketing for gambling brands has changed quickly over the past few years. What was once focused on posters in shop…
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Amazon Prime Video’s Yash Chaturvedi: how AI is revolutionising advertising now
The future of contextual advertising isn’t arriving on a slow drip but rather barreling toward us like a freight train.…
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Steve Hall and Dan Seager from New Commercial Arts: our Top Tips for Cannes
Here’s a few words on what may do well at Cannes this year.. Top Tips for Cannes Visit Oslo. Is…
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MAA Ad of the Week: Hovis from VCCP
There’s a world you don’t often see in British ads: multicultural communities in modest surroundings, probably intended to be somewhere…
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IPA’s Laurence Green: my (Creative Effectiveness) Top Tips for Cannes
“Prediction is very difficult, especially if it’s about the future.” So warned Niels Bohr, the Nobel Prize-winning theoretical physicist and…
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Jung von Matt’s Harry Sandhu: My Top Tips for Cannes
Here’s my Cannes 2025 shortlist; three that hit me in the gut (or the heart), and one that probably won’t…
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BMB’s Pim Lai: my Top Tips for Cannes
Top Tips for Cannes IKEA – The Co-Worker on Roblox It’s one thing to build a branded world in a…
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Graeme Douglas of Bicycle London: my Top Tips for Cannes
Honestly, I’m not sure it’s been a vintage year. We’ve seen brilliance in pockets but the discourse seems to have…
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