Analysis
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How sportsbooks are dominating ad spend in live sports
Sports advertising is undergoing a dramatic shift. Where energy drinks, automotive brands, and telecoms once held prime placement during matches,…
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Manchester City’s James Wilkins picks his Desert Island Ads
If I’m stranded on a desert island sipping on thrice-boiled, desalinated sea water I don’t want to be reminded of…
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MAA Ad of the Week: Asahi Super Dry from Havas
Tempted to choose Black Phone 2’s London installation with Ethan Hawke jumping put of the woodwork to terrify curious passers-by…
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Pete Jackson of Trouble Maker: why we decided to rank the UK’s challenger brands
Our industry loves a buzzword: Challenger. Disruptor. Agitator. Provocateur… Over the last 20 years, I’ve sat in countless meeting rooms…
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Beyond the final whistle: how sports events drive creative marketing campaigns
Major sporting moments create more than scores and podium photos. They generate shared rituals, appointment viewing, and a permission slip…
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Jacinta Faul: leadership with a backbone – how ‘big sister’ energy drives real impact
There’s no single definition of great leadership. Styles shift. Structures evolve. Personalities play a role. But many of the strongest…
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MAA Ad of the Week: ‘In Good Time’ for Uber from Mother New York
Uber is one of those big contemporary brands that makes life easier at the same time as it makes you…
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Dan Jones of TBWA\London picks his Desert Island Ads
Despite it being only the 6th day trapped on this desert island, it feels like my 16th.. But mercifully, this…
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Steve Bernard of Ocean Outdoor: peak planning – how to gift a sparkling golden quarter
As the battle for the Christmas pound commences, DOOH is set to dial up the festivities with immersive audience experiences,…
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