Analysis
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Amy Fasey of Havas: my Top Tips for Cannes
I feel like we don’t need a crystal ball for Cannes this year… there’s some standout work which I will…
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George Parker: my Top Tip for Cannes – avoid!
Yes, it’s almost that time of year again. The BDA’s (Big Dumb Agencies) and their respective BDHC’s (Big dumb Holding…
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by The Network’s John Mescall picks his Desert Island Ads
I guess now that I’m stuck on a desert island, I should probably bring with me 5 pieces of advertising…
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Anything is Possible’s Tom Stanton: my Top Tips for Cannes
Apple – Designed on the iPad (Paris + Marseille Summer 2024) Championing French sports and artists in one, flaunting iPad…
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Park & Battery’s Michael Ruby: my Top Tips for Cannes
Top Tips for Cannes AT&T – “Sleep With Rain” “Sleep With Rain” is a brilliant fever dream of a campaign,…
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Rob Griffiths of Fold7: my Top Tips for Cannes
It’s approaching that time of year when the ad world (or some of it anyway) heads to the Cannes Lions…
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José Villa: why brands must lead with cultural insights, not just representation
Let’s be clear: culture isn’t just a layer to add to a campaign – it is the strategy. In a…
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MAA Ad of the Week: Xbox from Droga5
Droga5 in the US and elsewhere keeps shuffling its deck, suggesting it isn’t quite the creative powerhouse (yet) that Accenture…
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MAA Ad of the Week: Wieden+Kennedy London for Malibu
Malibu isn’t a bright pink drink but it should be – brash and a bit naff – so who better…
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