Analysis
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MAA Ad of the Week: ‘Eat well, play well’ from M&S
M&S is now producing much of its advertising in-house – usually a recipe for disaster unless you’re Specsavers – and…
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MAA Ad of the Week: Amazon from Droga5
It’s refreshing – and worryingly rare – to find a nice well-made ad where the “purpose” is just to promote…
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AA/WARC : UK adspend surges ahead, inflation takes its toll
UK Adspend is rattling along at a fair old lick, up 28.3% year on year in Q1 2022, reaching £8.6bn…
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MAA blast from the past: Apple’s the whole working-from-home thing
This may be just two years old (more or less exactly) but let’s hope the whole working-from-home thing (at least…
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The Or co-founder Paulo Salomao picks his Desert Island Ads
Paulo Salomao is business leader & Co Founder at The Or, the creative sister agency of Mother London. Desert Island…
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Show me the money – missing spend and the clouded world of programmatic advertising
By Nick Swimer and Keri Bruce. The issues of the programmatic ecosystem are well-known within the industry. A lack of…
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Real Madrid tops sponsored Instagram super league
Football is the gift that keeps on giving – to players, their agents and relatives anyway – although the clubs…
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MAA Ad of the Week: EE’s purpose-packed ‘Not her problem’
We haven’t had this much reaction to a campaign since AMV BBDO’s terminal effort for Asda a couple of years…
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MAA blast from the past: ‘Firips’ from Leagas Delaney
Audio’s getting a lot of attention in adland and elsewhere at the moment but was it ever better than this?…
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