Analysis
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MAA Ad of the Week: Ineos handwash from The&Partnership
The&Partnership doesn’t always get the credit it deserves for trying to up its creative game. The agency is best-known perhaps…
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MAA blast from the past: the first (and best?) iPhone ad
Apple is beginning the annual task of getting us to part with our money for the latest iPhone (14), which,…
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Jade Raad of Little Dot Studios: how do brands navigate today’s digital market?
Social media has evolved. Consumers wield all the power. Nearly half of Gen Z is using TikTok and Instagram for…
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Fiona Foy of Media Marketing Compliance: tough times need a hard look at media and agency performance
As if the last two years haven’t been enough for each of us, now we’re heading for the highest rates…
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MAA Ad of the Week: Gucci’s homage to Kubrick
We sometimes praise ads here for being “pleasingly bonkers.” Gucci has made a massive business from just that and never…
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Why your donations are important to a free MAA
Many thanks to the many readers – including companies – who have supported MAA over the past two years via…
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MAA Ad of the Week: Dairylea by VCCP
This, as my colleague Emma Hall remarked, could be back to the Seventies – but in a good way. Economical,…
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WARC pours cold water on adspend forecasts – social media feels the brunt
Researcher |WARC has provided a rather overdue dose of reality, forecasting that adspend will slow dramatically in 2023 to 2.6%…
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MAA blast from the past: true eloquence from Brad and Dan
The other day we noted the almost complete absence of dialogue from today’s ads – the main reason, perhaps, why…
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