Analysis
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MAA’s Agency of the Year 2022 is… VCCP London
Running a successful, stable business is not easy, but VCCP continues to do it with energy and honesty, year after…
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MAA Ad of the Week: Taco Bell by The Or
The Or is Mother’s other agency (geddit) and seems agreeably determined to be even wackier than its distinguished parent. This…
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My Ad of the Year: Jasmine Loignon of Publicis Luxe
I think the Mugler SS22 show film was particularly outstanding, although not an ad, it had all the ingredients of…
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George Parker: the best and worst of 2022
In his unequaled wisdom, Stephen has asked me to rattle on about what I consider to the best and the…
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My Ad of the Year: Jerome Galinha of BETC Paris
My pick for Ad of the Year is “Camping” for Twix. It is the kind of object that we were…
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My Ad of the Year: Ian Heartfield of New Commercial Arts
My choice for Ad of the Year is the BBC News film ‘Trust is Earned.’ This stopped me in my…
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Reed Smith: World Cup advertising – planning an ambush
By Nick Breen (partner) and Mikaela Belcher (associate) at Reed Smith. FIFA has reported that the World Cup 2022 group…
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MAA Ad of the Week: Ray Parlour for Arsenal Retro
It’s not often these days that an ad makes you smile but Arsenal ‘Invincible’ Ray Parlour for the club’s Retro…
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Five agencies make the MAA UK Agency of the Year shortlist
Five isn’t so short but any number of agencies could put their hand up to be UK Agency of the…
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