Analysis
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MAA Ad of the Week: World Cup Nike scores once again
It’s a World Cup and you expect something special from Nike and Wieden+Kennedy – if only to get official sponsor…
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Sorrell’s S4 Capital bounces back although question marks remain
S4 Capital, owner of Media.Monks among many others, and its india-rubber boss Sir Martin Sorrell may be down but they’re…
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MMC’s Broderick tells advertisers to focus on value and transparency in hard-hitting address
The marketing procurement community needs to spend more time focussing on media and marketing effectiveness Stephen Broderick (below), senior partner…
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Broderick Hicks of Wasserman picks his Desert Island (football) Ads
Broderick Hicks is head of EMEA at sports marketing, music and talent agency Wasserman. Desert Island Ads In a world…
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Nicole Lonsdale of Kinetic: why trust is key to sustaining Christmas sales
Brands need to come clean to gain consumer trust during the cost-of-living crunch. While most people across the UK are…
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AA/WARC: UK adspend closes on £35bn but growth slows
UK advertising growth is slowing according to the latest Advertising Association/WARC Expenditure Report, but is set to reach £34.9bn for…
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MAA Ad of the Week: Kolbusz and Orchard for Ocean Spray
Droga5 London’s David Kolbusz has gone back to New York to be a partner in Orchard and the change seems…
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AKQA founder Ajaz Ahmed pays tribute to Dan Wieden
This is a note from AKQA Group founder and CEO Ajaz Ahmed to colleagues on the death of Wieden+Kennedy founder…
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George Parker: let’s hear it for Bob Hoffman’s Adscam
AdScam… The Blog… The Book… Readers of More About Advertising may or may not know that I have written a…
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