Analysis
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System1’s Jon Evans: which Super Bowl ads have earned their money?
Every year millions of American football fans tune into the Super Bowl to see which team will walk away victorious,…
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Publicis Group ends 2022 strongly but offers more modest forecast for 2023
Publicis Groupe ended 2022 in strong style with Q4 organic growth of 9.4% (10.1% for the year) and reported net…
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Ocean Labs: the appliance of science to experiential OOH
Ocean Labs is the tech development arm of Ocean Outdoor, headed by MD Catherine Morgan (above.) Award-winning Ocean Labs is…
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We Are Social/Meltwater: digital prospects in 2023 – yes, there’s going to be even more of it
We Are Social and media intelligence operation Meltwater have published Digital 2023, their latest report on social media and digital…
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MAA Ad of the Week: Cartier from Publicis Luxe
We keep reading that the rich are getting richer while the rest of us, um, are not. France’s LVMH is…
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Ocean Outdoor UK CEO Phil Hall: how digital Out of Home is navigating a tricky economy
1/Ocean is a major Northern Europe media owner. The UK economy is reported to be lagging its European rivals. How…
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Ad Contrarian Bob Hoffman: why I’m no longer very interested in today’s advertising
Yesterday was so-called Blue Monday, the most misery-inducing day of the year according to some, and in the inbox was…
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MAA Ad of the Week: Cadbury from VCCP
It’s a long time since Cadbury made the running in creative adland but VCCP’s campaign featuring a dad and a…
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JWT’s Jeremy Bullmore: a 1960s intellectual at a key turning point for adland
Tributes are still rolling in for Jeremy Bullmore, former JWT creative director (in the days when big agencies had just…
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