MAA Ad of the Week: Smol’s eco-washing machine from Mother

There’s a sense these days that proper TV ads are now the preserve of the big battalions, everyone else delves into the digital depths.

Mother has never taken that view, producing often noteworthy, always noticeable TV for a range of clients and Smol washing machines – here spewing out the plastic in laundry products – is another.

Purpose and punch.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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