Analysis
-
Scott Ewings: how AI will revolutionise customer experience
2023 has been widely hailed as the year of AI, with businesses across the world racing to capitalise on breakthrough…
Read More » -
MAA Ad of the Week: Stephen Graham in Adidas Spezial
There should have been a Super Bowl Ad of the Week this week but, unless we’ve missed it, there isn’t.…
Read More » -
Jen Kattar of Realtime: why deinfluencers don’t mean the end of influencing
At this point in the social game, everyone knows what an influencer is and does – they influence. But what…
Read More » -
George Parker: Ted Bell – Y&R adman turned writer
News this week that Ted Bell, famed Ad Man who turned into an even more famous author, died in January…
Read More » -
Dark Horses’ Adam Burns: Super Bowl – celebs a-plenty but who got the maximum bang for their bucks?
If you stayed up for Super Bowl LVII on Sunday it’s estimated that you would have seen over 70 in-game…
Read More » -
More Super Bowl – are these the ten funniest ads?
Another test of true dedication for a Monday morning: MediocreFilms’ llama thinks these are the ten funniest Super Bowl commercials.…
Read More » -
MAA Ad of the Week: a blast from the past – RIP John Lewis
Not that John Lewis has expired, of course, just the longstanding partnership twixt the retailer and adam&eveDDB, birthplace of arguably…
Read More » -
IPG trails Publicis and Omnicom as digital agencies take hit
Interpublic (IPG) delivered a decent set up 2022 results with 7% organic growth, behind Omnicom on 9% and Publicis 10%.…
Read More » -
David Sargent of Mindshare: sticky content and universal measurement – the battle for the living room
When making predictions about the future of TV one thing’s clear – it’s complicated. FAST is the latest acronym to…
Read More »