Analysis
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WPP joins Biden-supported Media Freedom Cohort
WPP has joined the Media Freedom Cohort, comprising the likes of Associated Press, The New York Times, Microsoft, Google, BBC…
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Can new IPA leader Krichefski improve agency mental health?
GroupM UK and EMEA CEO Josh Krichefski is the new president of the UK’s IPA agency trade body and his…
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MAA Ad of the Week: Barilla from Publicis’ Le Pub
There have been some decent ads this week, House 337 for PETA and Quiet Storm for the Women’s Equality Party…
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Marianne McKenzie Yallop: if data is the new oil, why are marketers so willing to give theirs up?
Clive Humby’s declaration back in 2006 that ‘Data is the new oil’ is, at this point, almost the mantra of…
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Digital Out of Home drives people to social media says new Neuro-Insight and Ocean study
Digital Out of Home, increasingly prominent as a broadcast medium, has received another boost with a new study from Nueuro-Insight…
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BMB CCO Matt Lever picks his Desert Island Ads
Desert Island Ads I was going to theme all of my selections here around sugary baked goods, ice cream brands…
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In a personality-free world Rupert Murdoch continues to intrigue at 92
Observers, and maybe some participants, often bemoan the lack of big personalities in the ad, marketing and media world. Since…
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MAA Ad of the Week: B&Q from Uncommon
Not a vintage week – they’re, alas, becoming too common these days – but some interesting ads nevertheless. It takes…
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MAA blast from the past: Nike – ‘write the future’
Haven’t had one of these for a while. chatting to a seasoned creative director the other day we decided that…
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