MAA Ad of the Week: Nationwide from New Commercial Arts

Agencies like to try to hijack the news agenda and New Commercial Arts had a prime opportunity when Nationwide, in its banking role coining it from higher interest rates like its non-mutual rivals, decided to give its customers £100 back.

Which the agency did with a simple but powerful print and Out of Home campaign. Media by Wavemaker.

Sometimes you don’t need to overdo it, just tell the story.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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