Analysis
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George Floyd of Academy Films: my Top Tips for Cannes
Top Tips for Cannes Twix – ’Two Is More Than One’ Adam&eveDDB hire Vedran Rupic to launch Twix’s new brand…
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MAA Ad of the Week: Renault Alpine from BETC Etoile Rouge
French cars used to be as synonymous with style and dash as Italian. What’s now known as Formula 1 is…
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Tanya Easterman of tech firm DiO: my Top Tips for Cannes
Top Tips for Cannes “Landfill Billboard” – Emanuele Morelli A single Midjourney-generated image, a lone billboard for Shein perched above…
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‘The Attention Dividend’ – new research shows premium large format DOOH beats digital channels
A new study, ‘The Attention Dividend’, reveals premium large format digital out of home (DOOH) attracts five times more attention…
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Gabriel Garcia and Felipe Sampaio of Hijinks: our Top Tips for Cannes
It’s hard to truly know what will and won’t score big at Cannes. Every year brings just as many surprises…
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Megan Garnett Coyle: how women’s sports are rewriting the playbook for ad investment
A long-overdue cultural shift is reshaping the world of sports. Women’s sports are breaking attendance records, building passionate fanbases, and…
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MAA Ad of the Week: Beats by Dre from Homeground
As AI invades creative (along with everything else, Meta is promising a cradle to grave AI product next year) cool,…
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What online casinos get right in marketing and what every business can learn
Online casinos have established themselves as masters of digital marketing, often leading the charge in innovative customer engagement, brand loyalty,…
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Gareth Collins of Luckybeard picks his (brand experience) Desert Island Ads
In a time of infinite choice and limited attention, how a brand shows up at every touchpoint matters more than…
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