Analysis
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The measurement paradox: AI + Privacy = Better ROI or is it just hype?
Marketers have been promised that artificial intelligence is the silver bullet for advertising’s toughest challenge: accurate measurement. AI offers precision…
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MAA Ad of the Week: Lime from The Or
London should have ground to a halt this week with the RMT tube strike severing nearly all London Underground services…
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MAA Ad of the Week: Wype from Transmission
Time was when the closest bums came to special treatment in adland were loveable labrador puppies from Andrex. Now every…
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Sean Mulholland of Guy & Co picks his (non-dancing) Desert Island Ads
The ads I love have always had a sharp edge to them. Someone took the hit, someone or something was…
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Melanie Blood: How DOOH is transforming the way brands connect with people in public spaces
1/ Experiential is one of the strongest growth areas in marketing. What is the role of Digital Out of Home…
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System1 picks summer of sport ad winners
Sports ads have been all over the place in the UK this summer, with women’s football, notably the Lionesses win…
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MAA Ad of the Week: Columbia from adam&eveDDB
Not sure if sports brand Columbia and adam&eveDDB are trying to do too much in the ‘hero’ film for sports…
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Dan Pitchford of Dinosaur picks his (music-themed) Desert Island Ads
Desert Island Ads Levi’s – Drugstore There’s a thread running through the first 3 of my favourite 5 ads… music.…
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Michael Farmer: how agency pay needs to change in the AI era – AI takes out 24% of current fees
Credit: Jack Ziegler, The New Yorker, The Cartoon Bank A major holding company creative agency asked us to evaluate the…
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